Sterling Sports
Sterling Sports Report
Racing To Win Across The Spectrum of Cycling
April 2006 - Vol 1, Issue 1
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Welcome! Sterling Sports Group is a Professional Coaching Company focused on cycling and endurance sports. Our aim is to provide you with relevant training and racing information, athlete profiles and perspectives from across a broad spectrum. Please read on and enjoy...

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Sterling Sports Group continues to develop meaningful interfaces with our athletes and sponsored teams. In January we initiated an online training log that allows athletes to receive their workouts via daily e-mail and update their training log online with ease. In addition, if you are training with a heart rate monitor or power based system you can easily download your complete data file for analysis. These and a multitude of other features truly allow us to effectively work with you online as well as in person

Next up we'll debut a major overhaul of our website. The new site, set to roll out in the next 10 days, will have an updated look with better visuals, new pages, a pre- built training plans section and a stronger athlete resource area. Designed by our friends at Solution_Set in Palo Alto this site is a great template upon which we can grow! Thanks to Solution_Set for their diligent work! Lastly, we have what you are reading now...our E-Newsletter. Each month we'll kick out some training information, a few tidbits of insider information, our latest events and results, and even a hot deal or two for our readers. If you have content you'd like to see or suggestions on how we can improve feel free to send off an email and we'll get started.

Northern California has the distinct pleasure of hosting the 2006 World Deaf Cycling Championships June 17 - 24th. Sterling Sports is proud to be an Official Sponsor of this prestigous event. We will be providing Race Support Services for both the road and track portions of the event. In addition to our on site mechnic and soigneur we'll have a large shaded tent repleat with cold drinks, hot tunes and tasty delicacies for all the US athletes.

In addition to our Race Support sponsorship Coach Matt has been named the Head Coach for the road race portion of the Championships. In mid March the team held a mini camp that gave the riders a chance to preview the course and spend some time together. After two fast laps all agreed that the Pescadero road course was a beautiful and challenging venue sure to bring about a worthy champion for whomever wins there.

The return of daylight savings means the return of Tuesday Night Workouts! These fun and challenging workouts are held alternate Tuesdays in either Fremont or Los Altos. The Fremont rides are hosted by the Fremont Freewheelers Race Team and are held on their race course off Stevenson and Hwy 880. If you are not a member of FFBC you should contact Richard Brockie, captain of the race team, for an invitation to attend.

Alternate tuesdays the ride is held in Los Altos and is open to any Sterling coached athlete. These rides meet at 6pm in the Trader Joe's parking lot at Homestead and Foothill Expressway. With a broad selection of courses in the area you never know what Coach Matt might think of. It could be a day of pace line work on Foothill, hill repeats on Redwood Gulch, or even a time trial up Montebello road. Whatever the scenario you can bet that it'll be a good challenge! Besides, isn't it more fun to suffer in groups than to suffer alone!

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Thanks for reading our introductory newsletter. As an incentive to become a regular subscriber we are offering 10% OFF your initial or next coaching program! Simply click the link above to subscribe to this newsletter and mention it in an email to us at - and we'll take 10% off your program. Of course this is a one time opportunity, but fear not...other great deals will be coming to you through the newsletter in the future

If you are not currently on a coaching program now is a good time to start (or restart)! We offer a variety of coaching options for athletes at every level. From the ease and simplicity of our pre built training plans to the private training sessions of our Gold and Sterling programs, each one is created with athletes in mind. In addition, If you are a member of one of our sponsored teams you'll enjoy a substantial discount as well. So do something productive for your cycling...Sign up for a Sterling Sports Group Program Today!


Matt McNamara
Sterling Sports Group

phone: 408.891.3462

Sterling Sports Group | 1640 Belleville Way | Sunnyvale | CA | 94087