Sterling Sports
Sterling Sports Report
Racing To Win Across Endurance Sports
January 2007 - Vol 2, Issue 1
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Welcome! Sterling Sports Group is a Professional Coaching Company focused on cycling and endurance sports. Our aim is to provide you with relevant training and racing information, athlete profiles and perspectives from across a broad spectrum. Please read on and enjoy...

The final seconds of 2006 flew by and what a time it was! From the rain soaked training rides of January to the heat of competition in July and August on through to the Coaches Symposium in October this has been, to paraphrase Tom Wolfe, "A Year in Full." Before we look ahead, let's take a moment to look back...

Some of the more memorable people and places from this year include: The Cats Hill Classic, Chris Coble ripping off two wins in three races to get his upgrade to Cat 2, Brent Carkeet coming back from a dismal Mt Snow race to finish 3rd at the National Championships in Expert Cross Country, Liza and Geri's epic ride up Haleakala, Phil Mehlitz winning his District Championship, The 104 degree heat of Coyote Creek, The AMD crew riding strong and finishing the Surf City Century, the STELLAR course thrown out there by the Fremont Freewheelers, and of course the ride done LARGE by Chad Stoehr at the Everest Classic in September!

Wow - and that's just skimming the surface! To be sure we are all very thankful to have you as part of this wild and wooly world and we can hardly wait to see what shakes out in 2007!
Well we don't do swim wear, but we do have a sweet collection of new for you in '07. We will be hosting our first ever Mini-Camps during January, February, and March. These 2.5 day blocks are designed to give racers and recreational riders alike a solid foundation in both fitness and planning. We are also linking up with the gang at and Hunter Allen for a Spring Power Camp that coincides with the 2nd Annual Tour of California in late February (see below for more details!). On the service side we will be looking for a couple of talented and focused coaches to bring into the fold, as well as developing a Performance Nutrition Program that includes one- on-one work with our own Nutritionist!

My current project is to standardize the language and terminology used in our training programs. Though this may seem unimportant it is really where the "rubber meets the road" for our athletes. We want to have the most accurate, effective and highly regarded training plans in the industry and improving our day to day communication is a great place to start!

We are excited to invite you to join us for the - Power Training Camp February 19 - 24th in Solvang, CA. Led by Power Training guru Hunter Allen this full service camp includes tons of great riding, the chance to see the Time Trial Stage of the 2007 Tour of California, and full access to an Ergomo Pro Power System!

The daily camp itinerary includes 2-5 hours of riding, an afternoon lecture and evening in-depth analysis of that days riding. The camp soigneur and mechanic will be in follow vehicles to keep you and your ride running smoothly. Among the focus areas for the camp are time trialing, power profiling, sprinting, and climbing (of course!). On Thursday we'll augment the camp by watching the Tour of California Time Trial - 14.5 miles of SPEED!

The Royal Scandanavian Inn will be home base for the riders and staff during camp. Known as a premiere destination in the region, The Royal Scandanavian will provide the daily continental breakfast and catered dinners. Lunch will be out on the road "Euro-Style!" All this and more for the double-occupancy cost of $2275 I encourage those of you who are both serious about your 2007 campaign, and interested in furthering you knowledge of training with power to join us for a week to remember.

Video may have killed the radio star, but it sure is a great way to relive some of cycling's finer moments! That's right, we've added a channel on YouTube to the mix. Stop by and see some of my favorite moments from the past couple of decades of cycling. In addition we'll be making and posting a variety of videos to the site this year. Among the items we're considering: Rider Profiles, Race/Team Summaries, Tactical Racing Strategies, and Weight Training Technique clips. If you have a short (1- 5minutes) clip you'd like us to consider..send it along and we'll take a look!

If you are not currently on a coaching program now is a good time to start (or restart)! We offer a variety of coaching options for athletes at every level. From the ease and simplicity of our pre built training plans to the private training sessions of our Gold and Sterling programs, each one is created with athletes in mind. In addition, If you are a member of one of our sponsored teams you'll enjoy a substantial discount as well. So do something productive for your cycling...Sign up for a Sterling Sports Group Program Today!


Matt McNamara
Sterling Sports Group

phone: 408.891.3462

Sterling Sports Group | 1640 Belleville Way | Sunnyvale | CA | 94087